Sella Masselink

Neuropsychologist and Service Designer @ Dreamkers | Organizer

The behaviour detective. Our expert on user research.

First of all, Sella is an amazing choir singer! She doesn’t take herself too serious, she is always with a smile on her face making unexpected jokes.

She has a background in Cognitive Psychology and Consumer Science, partner of Dreamkers – an innovation studio that works with organizations to uncover people-centered opportunities, [re]think and design meaningful services, ignite an innovation culture and shake their mindsets.

She has worked for big companies and startups as: Unilever, Health Mavericks, Tiendeo & Cookup.